The Mob Welcomes Hip Hop Legend Fat Joe

9 Squared Subscription Club Primes for Big Campaign

Denver, CO - January 29, 2007 - 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, summons consumers to add the voice and face of legendary MC, Fat Joe of Imperial/EMI Group to their mobile phones via The Mob, an off-deck subscription club. Fat Joe real music ringtones and wallpapers are now available to purchase throughout North America and South America.

Fat Joe joins the colossal list of artists of The Mob offerings, including EMI artists like Coldplay, Chingy, Trace Adkins and Dem Franchize Boys. For over a decade, Fat Joe has continually produced hit songs including "Lean Back", in which the lyrics and rhythm have become a staple on every clubs' dance floor across the U.S. Having dropped his new album, "Me, Myself & I", in November of 2006, and his recent move from Atlantic Records to Imperial/EMI Group, Fat Joe is bigger than ever and plans another decade of hits to come.

"Getting a legendary artist like Fat Joe is exciting- not only for our consumer content, but we are able to expose Fat Joe and our product capabilities through the advertising campaign," says Ted Suh, Chief Marketing Officer at 9 Squared. "Continuing to sign on premium artists means more exposure for our partners, our content and what we can do for the entertainment industry".

Media Contacts

Zed:
Shea Purdy Gerhardt, Director of Marketing, USA
Phone: 1.303.567.6389
Email: MediaRelations.usa@zed.com

Weber Shandwick for Zed:
Jaclyn Ruckle
Phone: 1.425.452.5432
Email: JRuckle@WeberShandwick.com