Alltel Wireless Launches Voicemail MAX

New 9 Squared service provides Alltel customers with ability to personalize voicemail greetings with famous voices and favorite celebrities from Warner Music Group and MTV Networks

Little Rock, Ark. - February 27, 2008 - Alltel Wireless, America's largest network, providing coverage across the nation, today announced it will offer Voicemail MAXTM, an application which enables customers to personalize outgoing voicemail greetings with the voices of Hollywood stars, comedians, celebrity impersonators, and top-selling music artists. Developed by 9 Squared, a Zed Company and leading provider of mobile content in the U.S., Voicemail MAX features content from Larry the Cable Guy, Steve Harvey, Orlando Jones, T.I., and popular voices from COMEDY CENTRAL'S "RENO 911!"

"With Voicemail MAX from Alltel Wireless, our customers now have a fun way to personalize their wireless service," said Kristi Crum, director of multi-media content for Alltel Wireless. "With hundreds of messages to choose from, customers can select voicemail greetings that match their personalities for incoming calls from friends, family and colleagues."

Voicemail MAX is available on select phones and provides access to over 500 audio clips recorded by premier voice talent. The application is available for download and preview at no additional cost via the phone's main menu. One greeting may be purchased for $2.99, and customers can choose from a wide variety of content categories including Hip Hop Celebrities, Rock Stars, Sports, Business, Holiday, Cartoon, and many others.

"Voicemail MAX establishes a new category for mobile personalization. Our unique content from providers like Warner Music Group and MTV Networks allows Alltel Wireless subscribers to customize their voicemail greetings with entertaining clips from the worlds of comedy, music and pop culture," said Brian Casazza, Chief Executive Officer for 9 Squared. "We are pleased to team with Alltel Wireless, a leading provider of cutting-edge, fun and engaging solutions for their subscribers."

About Alltel Wireless

Alltel Wireless continues to provide choice and control to the customer's wireless experience with the recently announced expansion to "My Circle," the industry-defining feature giving customers the freedom of unlimited calling to and from five, 10 or 20 numbers on any network for free. Alltel Wireless was also the first to offer Anytime Plan Changes, giving customers the flexibility to change their rate plan any time, without extending their contract.

Alltel is owner and operator of the nation's largest wireless network and has more than 12 million wireless customers. For more information, please visit www.alltel.com.

Media Contacts

Zed:
Shea Purdy Gerhardt, Director of Marketing, USA
Phone: 1.303.567.6389
Email: MediaRelations.usa@zed.com

Weber Shandwick for Zed:
Jaclyn Ruckle
Phone: 1.425.452.5432
Email: JRuckle@WeberShandwick.com