Kissing Girls, Fried Chicken, and Boots With Fur On Top of Consumers’ Minds in 2008 According to Zed

Zed Rings in Nearly 100 million Downloads and Celebrates a Series of Mobile Milestones

Denver - December 10, 2008 - With 2009 right around the corner, it’s time to reflect on some of the amazing milestones and events of 2008. This year, Zed, the leading mobile content company worldwide in terms of revenue and geographical presence, is providing a snapshot of the year’s most downloaded ringtones that reflect some of the biggest events and entertainment trends of 2008.

The year 2008 was one to remember, with events that made the U.S. history books, and set records in the entertainment industry. Hit blockbusters and breakthrough artists provided consumers with a lot of content to express their interests and enthusiasm by way of handset personalization such as wallpapers and ringtones. Fans set their phones to answer with the voices of their favorite hip hop artists, and greet them with the faces of Hollywood’s most beloved celebrity actors. Following are the most popular pieces of mobile content downloaded this year.

Chart toppers this year include:

Zed Top 10 Real Music Ringtones 2008

  1. “Lollipop” by Lil Wayne
  2. “Whatever You Like” by T.I.
  3. “Low” by Flo Rida
  4. “Sexy Can I (Chorus)” by Ray J
  5. “I Kissed A Girl” by Katy Perry
  6. “Suffocate” by J. Holiday
  7. “Love In This Club” by Usher (featuring Ft. Young Jeezy)
  8. “The Boss” by Rick Ross (featuring T-Pain)
  9. “Addicted” by Saving Abel
  10. “Crazy B****” by Buckcherry

Zed Top Tones that Reflect Entertainment Trends in 2008

  • New-Comer of the Year: Zac Brown Band “Chicken Fried”
  • Most Popular Chick Flick Tone: Sex and the City Movie Theme
  • Most Popular Action Film Image: Why So Serious? (Joker)– The Dark Knight
  • Most Popular 2008 Olympic Image: Beijing 2008
  • Most Popular 2008 Election Tone: “My President” by Young Jeezy
  • Comeback Artist of the Year: Britney Spears “Womanizer”

“This year’s list reflects how closely people follow Hollywood and the entertainment scene. Obviously, people loved films like Sex and the City and The Dark Knight with sound bites and images that will likely be remembered forever,” said Ted Suh, chief marketing officer of Zed’s U.S. operations. “The cell phone is also a place where new musicians can breakthrough and reach new fans. Songs with catchy lyrics like Flo Rida’s “Low” and Katy Perry’s “I Kissed a Girl” are some of our best sellers.”

It has also been a momentous year for Zed’s U.S. business. Today, the company announced that it has facilitated nearly 100 million ringtone and wallpaper downloads since its founding in 2001. This comes on the heels of the company’s transition from 9 Squared to Zed after it was acquired by the global digital entertainment pioneer early last year. To top off 2008, Zed’s Brian Casazza, chief executive officer of U.S. operations, was named one of Denver Business Journal's “Forty Under 40” for his outstanding achievements in the mobile entertainment industry and his community contributions.

Zed operates popular mobile content products such as RealTone JukeBox, RealTone JukeBox VIP Club, Univision Tonos, Tone Room, multiple carrier WAP storefronts, The Mob and ringtonejukebox.com.

Report Methodology

Results are based on ringtone and wallpaper sales completed from January 1, 2008 – November 10, 2008 on Zed channels.

Media Contacts

Zed:
Shea Purdy Gerhardt, Director of Marketing, USA
Phone: 1.303.567.6389
Email: MediaRelations.usa@zed.com

Weber Shandwick for Zed:
Jaclyn Ruckle
Phone: 1.425.452.5432
Email: JRuckle@WeberShandwick.com